Product Design Lions > Goods

QOOBO

HAKUHODO INC., Tokyo / HAKUHODO / 2018

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Case Film
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Overview

Credits

Overview

CampaignDescription

Animals comfort humans through nonverbal communication. This prompted us to look at the tail as a communication tool and develop a pillow-shaped robot with a tail that reacts to the user’s touch. We named this product, “Qoobo.”

Execution

Qoobo is a therapeutic robot in the form of a cushion with a tail. When caressed, it waves gently. When rubbed, it swings playfully. And, it occasionally wags just to say hello. It’s comforting communication that warms your heart the way animals do. Begin your “tail therapy” today and wrap yourself with fuzzy love.

Outcome

Animals have healing powers. But too many people are deprived of the benefit, either because their apartments do not allow pets, because they are too old to take care of pets, or for various other reasons that restrict them from pet ownership. We wanted to create a product that allows these people to tap into the healing power of animals.

Synopsis

Animals have healing powers. But too many people are deprived of the benefit, either because they suffer from pet allergies, because they are too busy to take care of pets, because their apartments do not allow pets, or for various other reasons that restrict them from pet ownership.

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