MISHEARD FONT developed by Language Analysis AI.

The font combines two sounds frequently misheard. It can be read in two ways, and educates people about what it is like to hear when they get old.

We developed a language analysis AI based on several scientific researches and knowledge Panasonic Hearing Instruments has. (e.g. Frequency of Sounds, Similarity of Sounds, Accent Placement) This AI analyzed the most commonly used Japanese dictionary and found 428 pairs of sounds that are often misheard out of over 31 billion of combinations.

For each of the sounds, we designed MISHEARD FONT to create contextual ads for education.

For example,

Subway station ads: Misheard station names

Magazine for housewives: Misheard ingredients

Newspaper for business people: Misheard boarding time on a business trip

Facebook ads appears during business hours: Misheard appointment time

We also made an online dictionary to let people search for misheard words in any occasion.

Right after the launch, MISHEARD FONT has expanded to a social movement.

Airline companies, tourist spots, radio stations,and nursing homes started a training

to avoid mishearing.

Before the campaign, only limited number of people had paid attention to the problems in hearing. But MISHEARD FONT changed the social mood and, the problem has spread to the outside of a hearing instruments industries.

Presence of Panasonic Hearing Instruments has been increased.

Only limited number of people had paid attention to the problems in hearing.

We created contextual ads that features misheard words closely related to specific occasions to educate about the problem (e.g. Two misheard station names on subway station ads).

First, we analyzed the data of Japanese dictionary and made a list of every possible misheard combinations. Next, by designing a font that visualize misheard, we launched a contextual ads for education made specially for each locations and people.

The half of people over 65 develop some hearing loss because some consonants become inaudible biologically. Although modern hearing aids are excellent, they cannot make hearing fully normal.

Hearing difficulty is very personal, subjective and of course invisible. Therefore, younger generation is not interested in this important issue.