This is a mini-comedy depicting a failure caused by the original character, Kate the rabbit, who’s being too delicate. The setting of this TV ad is a fictional mini TV program provided by the washing detergent for delicate clothing such as sweater called Emal. The name of the rabbit “KATE” has the meaning of “WOOL” in Japanese.

People in Japan washes delicate clothing such as wool and silk even at home.

Emal is the washing detergent for those fabrics. Japanese people often make lunchbox called "Bento" at home. Decorating foods in the lunchbox with the design of characters and animals is becoming popular on SNS.