This idea was about bringing the latest audio treatments to tinnitus sufferers around the world. Radio was the best and only way of achieving this.

• Situation - Chime is the national charity for deafness and hearing loss.

• Brief : Give hope to Tinnitus sufferers during Tinnitus awareness week.

• Objectives - Help some of the many people who suffer with Tinnitus.

Over 50 million people suffer from Tinnitus. There is no cure. We wanted to bring hope to people who suffer from Tinnitus during Tinnitus awareness week. So we launched a radio station to bring the latest audio treatments to readers around the world.

• Target audience: The 50 plus million people who suffer from Tinnitus.

• Media planning : We used the best and only medium to bring these treatments to the masses.

• Approach : Radio Tinnitus was launched to do exactly that.

• Implementation : We launched Radio Tinnitus to bring audio treatments to the 50 million people around the world who suffer from this condition.

• Media channels and integration : The Digital radio station itself was the media channel.

• Timeline : Feb 4h 2019 - ongoing

• Scale The digital radio station is available in all countries.

23,000 sufferers helped so far.