It’s becoming increasingly clear that the worst offenders when it comes to greenhouse gas emissions are not the cars on our roads or the traditional enemy of big oil companies... but farms and the agriculture industry in general. This poses a major problem for Ireland, which has always been an agricultural country. If farming is to survive, it must become more sustainable. Time, however, is of the essence, and as an industry steeped in generations of tradition, Ireland’s farmers can use all the help they can get when it comes to bringing the latest scientific measures and techniques to a grassroots network of family run farms.

AIB, Ireland’s largest bank for farmers, in partnership with Teagasc – the Irish Agriculture and Food Development Authority – developed this project to condense and simplify this complex science into a communication borne from the very grass that offers a solution.