The only way Radio Tinnitus could achieve its desired results was by working directly with tinnitus sufferers. Sufferers first had to directly interact with the station to find the specific audio data related to their tinnitus, and then they had to directly respond to that data by playing it back into the ear.

Over 50 million people suffer from Tinnitus. There is no cure. We wanted to bring hope to people who suffer from Tinnitus during Tinnitus awareness week. So we launched a radio station to bring the latest audio treatments to readers around the world.

• Target audience : The 50 plus million people who suffer from Tinnitus.

• Media planning : We used the best and only medium to bring these treatments to the masses.

• Approach : Radio Tinnitus was launched to do exactly that

• Implementation : We launched Radio Tinnitus to bring audio treatments to the 50 million people around the world who suffer from this condition.

• Media channels and integration : The Digital radio station itself was the media channel.

• Timeline : Feb 4h 2019 - ongoing

• Scale The digital radio station is available in all countries.

23,000 sufferers helped so far.

The only way Radio Tinnitus could achieve its desired results was by working directly with tinnitus sufferers. Sufferers first had to directly interact with the station to find the specific audio data related to their tinnitus, and then they had to directly respond to that data by playing it back into the ear.

The only way Radio Tinnitus could achieve its desired results was by working directly with tinnitus sufferers. Sufferers first had to directly interact with the station to find the specific audio data related to their tinnitus, and then they had to directly respond to that data by playing it back into the ear.

Over 50 million people suffer from Tinnitus. There is no cure.We wanted to bring hope to our readers who suffer from Tinnitus during Tinnitus awareness week. So we launched a radio station to bring the latest audio treatments to readers around the world.

Target audience (consumer demographic/individuals/ organisations) The 50 plus million people who suffer from Tinnitus.

• Media planning : We used the best and only medium to bring these treatments to the masses.

• Approach : Radio Tinnitus was launched to do exactly that.

Implementation : We launched Radio Tinnitus to bring audio treatments to the 50 million people around the world who suffer from this condition.

• Media channels and integration : The Digital radio station itself was the media channel.

• Timeline : Feb 4Th 2019 - ongoing

• Scale The digital radio station is available in all countries.

23,000 sufferers helped so far.