Industry Craft > Typography
ROTHCO | PART OF ACCENTURE INTERACTIVE, Dublin / AIB / 2019
Overview
Credits
Cultural/Context information for the jury
Ireland is a country steeped in literature, and a history of ornate book making. This project combines this tradition with the other predominant aspect of our heritage: agriculture.
Tell the jury about the typography.
This is a book that has completely come from grass itself. Designing for a root-based ‘printing process’ presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
We developed a grid system inspired by the grass paddocks in which our steps will ultimately be applied. 10 paddock rows per page allowed flexibility from page to page, while providing a uniformity that allowed the placement of individual symbols to take on additional meaning, including signifying the time in which those actions should take place.
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