Our insight was twofold. First up, for the first time ever, millions of people around the globe were WFH, making home offices and expensing items to work. Next we realized that the technology of mobile ordering apps had become part of our daily lives more than ever, and that every restaurant was using the technology the exact same way (as it was designed). All this led us to Receats, a sneaky way to expense your eats through the simplest of mobile hacks. We renamed Good Fortune’s entire menu on Uber Eats and DoorDash as office supplies, giving people the option to expense food to work. An additional element of the idea was the fun/cheeky/potentially unethical aspect of it. We knew that if the idea could spark some form of debate (“this is awesome” vs. “this is illegal”), we could amplify our message and (non-existent) budget across social media.

To bring Receats to life, we took advantage of the open nature of the most popular ordering apps (Uber Eats and DoorDash) to rename every single item on Good Fortune’s menu as popular office supplies. These supplies were selected to be believable in both price and purpose; burgers became Basic Steel Staplers, chicken sandwiches became Dry Erase Whiteboards, the list went on. After disguising our food, we knew people’s expenses would require paper trails, so we rejigged the receipt printing process to deliver customers real receipts for their ‘office items’ that came from GF Office Supply Co., a fictional identity we created just for this execution. Beyond sneakily changing the menus within the ordering apps, the only thing we did to promote the somewhat unethical execution was share a few organic Instagram posts; introducing and explaining the idea to our existing followers.