• Healthcare regulatory bodies

• Government

• TV stations/media channels

While MOTRIN® does provide effective relief for menstrual, migraine, and muscle pain, it lacked a functional advantage to set it apart from the competition. To break through, we emotionally connected with young women by proving Motrin was a brand who truly understood their pain and could effectively help manage it.

We open inside Tina’s uterus, where a group of ‘pain employees’ are working to invent new, creative types of menstrual pain. They continue brainstorming ideas like, “being eaten by a shark, from the inside.” until they are forced to evacuate by an alarm alerting them that MOTRIN® pain medication has been ingested.

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