Playing off the brand’s biblical theme, we designed a kit that was over the top in every way, from the scale and concept, to the contents and details. The kit features a white vegan leather bible-inspired book, with a concealment and embossed logo. Within that book lies a 3D printed popsicle and a custom-designed franchise document outlining every aspect of the company and what a potential partnership would entail. This 60+ page brochure features original 3D renderings in addition to original photography from internationally renowned photographer Matt Barnes.

Step one was to develop a franchise document, or brochure, that would tell the story of the brand and what a partnership would entail. To create that, we wrote the content, designed custom 3D illustrations and enlisted in photographer Matt Barnes for a conceptual photo shoot that would showcase the brand’s personality and products. Once finished, we decided to accompany the document with a package, so we enlisted in local product engineers to develop a custom 3D printed popsicle and a leather book. In each case we collaborated with the engineers to bring our designs to life.

Since this product was just released, and given the fact that it will only be given to a handful of seriously interested potential franchisors, traditional results are hard to share at this point. However, the first person we gave it to did say “holy shit,” which, for a biblical-themed restaurant just may be the point.

The strategy was dead simple. We aimed to integrate existing aspects of the brand into a kit that would not only blow away potential franchisors, but also accurately represent every detail of what they could be a part of.

Sweet Jesus is a Canadian café that is quite unlike any other. They pride themselves on injecting the highest level of creativity and crafting possible into every aspect of their business, and so when they set out to develop a franchise kit for potential franchisors, the brief was to carry that same level of creativity and crafting into this assignment