OneMethod is a Toronto-based creative studio that has been making things since 2001. When our shop turned 16 last year we felt like we needed to refresh our visual identity to match our maturation. You know, like any 16-year-old. The previous visual representation of the brand, originally designed 10 years ago, was based on the idea that we were super digital and super different. But the objective for this brief was to match our current vibe and approach, which has slowly evolved to be almost entirely about our entrepreneurial spirit and our destructive approach to creation. Basically, when we make an omelet, we tend to burn down the whole kitchen. And budget-wise, we were looking at under $5,000 in hard costs and the scale is somewhat of a shifting target because we keep expanding the reach of the system.