Replacing the paper tags with a digital module: the RIMOWA Electronic Tag – the first digital check-in solution for luggage. This allows flight passengers to check in their suitcase via smartphone from wherever they are and hand it in at the airport in a matter of seconds – without any fuss or delays.

RIMOWA Electronic Tag replaces the conventional paper baggage tag with a digital data module that is integrated into the suitcase. A dedicated smartphone app communicates with the suitcase and allows you to add your personal data. The luggage’s data can then be sent to the airline, which in turn sends a digital tag to the suitcase. This allows you to check in your luggage from wherever you are, saving you stress and waiting time at the check-in counter. The RIMOWA Electronic Tag is already being successfully used by Lufthansa and Eva-Air.

The sale of suitcases with an integrated RET module significantly contributes to RIMOWA’s sales. In just a few months the official launch partner, Lufthansa, has been followed by more airline partners such as Eva Air, United, Condor and Thomas Cook. More than 30 other airlines are now in negotiations with RIMOWA. This is the first fully digital check-in solution for luggage, making it a game-changer for the whole air travel industry. The hardware manufacturer becomes a pioneer in the digital age by creating a unique software solution that allows its costumers to have more of their most precious resource: time.

Suitcases equipped with the RIMOWA Electronic Tag are primarily intended for international frequent-travellers. The target group is characterised by their high brand affinity, their high demand for quality and functionality as well as an appreciation of good design. The majority of RIMOWA customers belong to the high achiever milieu, followed by people in the escapist category. In the long term, the RET is designed for all passengers, as airlines and airports can become fully digitised as a result of the system, thus saving on personnel and processing costs.

The task was to develop a digital user-centred concept that emphasises the innovative character of the quality brand RIMOWA while meeting the luggage manufacturer’s high standards. We aimed at continuing to position RIMOWA as the pioneer of comfortable travel in the future.