Social and Influencer > Social

QQ ALERT: HOPE NEVER DIES

TENCENT, Shenzhen / QQ / 2017

Awards:

Gold Cannes Lions
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Case Film
Presentation Image

Overview

Credits

Overview

CampaignDescription

By deep-learning the transformation pattern of facial features, QQ has mastered the latest face recognition technology. The system is able to simulate a person’s appearances years ago from a photo taken today by eliminating the typical facial transformation through time. The accuracy has reached 99.8%. Change is no longer an unsolvable challenge. It means that finding missing kinsfolk through old photos becomes possible. The advanced technology allows for processing 50 million photos per second. The matching result is retrieved immediately. Thus, the chance for reunion is significantly increased.

Execution

·03/2016: Cooperated with the largest child-seeking NGO in China to find missing children.

·05/2016: Launched "5.25 Finding Missing Relatives Day” live event.

·11/2016: Connected with the Chinese Ministry of Public security system, and has achieved information pushing automation.

·11/2016: Set up QQ City-assisted 2.0 system, using the cross-age face recognition technology and Deep-learning.

·02/2017: Cooperated with the Ministry of Civil Affairs.

·03/2017: Cooperated with the NGO National Rare blood group.

Outcome

QQ Alert has launched a total of 286 cases, and 176 people was successfully recovered. In November 2016, we connected with the Chinese Ministry of Public security system to improve the authenticity and authority of case sources.

Technology is bringing hope to all incomplete families. We cannot stop lost children from changing, but we are able to make more reunions possible with better technology.

Strategy

The stray cases occurs every day, but only a handful of lost people are recovered. Because of the great changes of physical appearance caused by time accumulation, it becomes very difficult for people to find their missing kinsfolk through old photos. QQ is going to change all this. Equipped with the state-of-art facial recognition technology, and a database of more than 10 millions samples, it has conducted billions of trials.The cross-age face match accuracy achieves up to 99.8%. No matter how long the child has been abducted, one day or decades, as long as his/her family uploads the child’s photo, QQ Alert will start the Large-Scale Face Retrieval in massive photo gallery at a rate of 50 million sheets per second. The system will present the face matching results instantly and help people recognize their beloved missing folks.

Synopsis

Children abduction cases occur in China every day, but only a few children who have been abducted can be recovered in a short time. Due to the cumulative time, the great changes of facial appearance has made it extremely difficult for people to find their beloved families by old photos. It has led to the majority of those who have been abducted cannot reunite with their families for several years or even decades. As one of the biggest social platforms in China, QQ Instant Messenger has more than 860 million users.

QQ has Launched the “QQ Alert” project, which helps desperate people find their missing kinsfolk. We are able to make more reunions possible with better technology.

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