TENCENT WE SUMMIT is an edgy scientific event that faces the business end.

The targeted audiences are tech people who work in China National Research Centers, Observatories, Technology Industry, Academic Institutions, and all internet companies.

Every year Tencent invites Nobel scientists from all over the world to give speeches in China. At the same time, cooperates with Science magazine in the UK, puts forward the discussion content, and formulates the theme of the conference.

This year, we moved our event from offline to online for the first time and took this opportunity to enlarge the audiences from Business to Customer.

Tencent We Summit gathers scientists all around the world to share the most pioneer topics. It happens in a different city each year, due to the pandemic we will need to find another place for it to happen.

We set the event at a virtual place where Voyager 1’s took the very famous ‘Pale blue dot’. We created a Voyager 1 journey experience, user will get notified in 1990 in the experience, look back at the earth and take the famous image of the pale blue dot. And this image is the ticket to our virtual WE summit.

How to lead the audience to our virtual event?

We lead the user into the virtual WE Summit by taking them on the journey of Voyager 1, through the mobile campaign website. You will get notified in 1990 in the experience, look back at the earth and take the famous image of the pale blue dot. And this image is the ticket to our virtual WE summit.

You can also share this image on the social platform to encourage more to join.Users arrive at the event through their phone for a 2-hour long 3D+VR event which was produced by 8 professional teams from all over the world.

Immersive experience on mobile directly takes users into virtual event and watch it. Sharing poster is sharable on social media. QR code on it directly allows other users to scan and join the event.

First, let's restore a sentence that scientist Karsa said to the global media in 1990.

“ Here is the earth in a sunbeam

More than a dot, but it's in fact less than a pixel

This is where we live

A blue dot...

...The only home we have "

The year wasn't great due to the pandemic. We see a lot of conflicts and changes. So we used the pale blue dot story to emphasize how fragile and precious our earth is, and only science can lead us to unite and find solutions. We created a pale blue dot website experience that follows each milestone of Voyager 1, showing where Voyager 1 captured the image and finally leading the user into the live broadcast event. The experience was promoted on the billion-user platform WeChat, with great success.

1.

We re-created a mobile end experience of how Voyager1 creates the Pale Blue Dot with WebGL, which takes the user into the virtual Summit at the end. Modeled the solar system and simulated the real path of

Voyager1.

2.

Users can pause, look freely back at the Earth with gyroscopic function then take a picture at any time they want.

3.

With the story of the pale blue dot, we set the Summit in a similar spacious virtual environment. With the help, and VR technology of 8 teams from different countries, we presented a mixed reality WE summit on mobile end, WeChat.

4.

Launched on WeChat Platform, PR promoted on WeChat itself to achieve viral, same time bring audiences to the summit. WE conference was broadcast live on both WeChat Video and Tencent Video.

5.

Launched on Nov 4th, 2021. Lasted for 2 weeks till the summit ended successfully

TRANSFORMATION RESULTS/

1. Through this interactive experience 20 million users reached the online venue. Pandemic brings the brand transformation.

2. Transfer To Business event only into To Customer event. Bring science to the public, to the society.

3. Great storytelling experience that saves the suspended event, same time fully matched the theme of the summit.

4. The whole 2 hours online event has consistent theme, PR topics, ideation, experience in a beautiful story.

THE DATA OF RESULTS/

1. Total live PV: 25.87 million;

2. Live Cooperation Platform: 63;

3. User Viewing Time: 70% of the audience viewing time of more than half

an hour;

4. News Report: 4531 articles across the network;

5. Weibo Topic: 120 million views.