Mobile > Technology

QQ ALERT: HOPE NEVER DIES

TENCENT, Shenzhen / QQ / 2017

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

More Entries from Data / Insight in Mobile

24 items

Grand Prix Cannes Lions
THE FAMILY WAY

Utilities

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Gold Cannes Lions
THE NEVER-ENDING FOREST APP

Augmented Mobile Experience

THE NEVER-ENDING FOREST APP

FABER CASTELL, DAVID THE AGENCY

(opens in a new tab)
Gold Cannes Lions
CHAT YOURSELF

Data / Insight

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

(opens in a new tab)
Gold Cannes Lions
OFFICIAL GORILLAZ APP

Apps as Part of a Campaign

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

(opens in a new tab)
Gold Cannes Lions
THE FAMILY WAY

Apps as a Product / Service

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Real-time Response

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
LIKE MY ADDICTION

Social Trends

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Gold Cannes Lions
HUNGERITHM

Social Business

HUNGERITHM

MARS, CLEMENGER BBDO MELBOURNE

(opens in a new tab)
Gold Cannes Lions
GOOGLE HOME OF THE WHOPPER

Cross-device Campaign

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
OFFICIAL GORILLAZ APP

Activation by Location

OFFICIAL GORILLAZ APP

GORILLAZ, B-REEL

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Activation by Proximity

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
SPECTACLES

Connected Devices

SPECTACLES

SNAP, INC., SNAP

(opens in a new tab)
Silver Cannes Lions
RIMOWA ELECTRONIC TAG

Connected Devices

RIMOWA ELECTRONIC TAG

RIMOWA , PHILIPP UND KEUNTJE

(opens in a new tab)
Silver Cannes Lions
FLEETLIGHTS

Connected Devices

FLEETLIGHTS

DIRECT LINE, SAATCHI & SAATCHI

(opens in a new tab)
Silver Cannes Lions
THE FAMILY WAY

Data / Insight

THE FAMILY WAY

RECRUIT CO., DENTSU Y&R

(opens in a new tab)
Silver Cannes Lions
BOTBOT

Websites as a Product / Service

BOTBOT

REPLY.AI, R/GA SAN FRANCISCO

(opens in a new tab)
Silver Cannes Lions
THE MAGIC WALLPAPER

Utilities

THE MAGIC WALLPAPER

CASTORAMA, TBWA\PARIS

(opens in a new tab)
Silver Cannes Lions
CHAT YOURSELF

Apps as a Product / Service

CHAT YOURSELF

ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF , Y&R ITALIA

(opens in a new tab)
Silver Cannes Lions
MADE IN A MINUTE

Corporate / Commercial

MADE IN A MINUTE

LOWE'S, BBDO NEW YORK

(opens in a new tab)
Silver Cannes Lions
QUEST TO LEGOLAND

App Games

QUEST TO LEGOLAND

LEGO, VML

(opens in a new tab)
Silver Cannes Lions
SERENA WILLIAMS | MATCH POINT | GATORADE

In-game Marketing

SERENA WILLIAMS | MATCH POINT | GATORADE

GATORADE, TBWA\CHIAT\DAY

(opens in a new tab)
Silver Cannes Lions
LIKE MY ADDICTION

Content for User Engagement

LIKE MY ADDICTION

ADDICT AIDE, BETC

(opens in a new tab)
Silver Cannes Lions
GOOGLE HOME OF THE WHOPPER

Real-time Response

GOOGLE HOME OF THE WHOPPER

BURGER KING, DAVID

(opens in a new tab)
Silver Cannes Lions
KISS THE KREMLIN

Real-time Response

KISS THE KREMLIN

SSEX BBOX, DM9DDB

(opens in a new tab)

More Entries from TENCENT

24 items

Gold Cannes Lions
QQ ALERT: HOPE NEVER DIES

Use of Social Data & Insight

QQ ALERT: HOPE NEVER DIES

QQ, TENCENT

(opens in a new tab)
Silver Cannes Lions
DUBBING THE MOVIE

Audience Engagement / Distribution Strategy

DUBBING THE MOVIE

DUNHUANG ACADEMY + TENCENT PICTURES, TENCENT

(opens in a new tab)
Bronze Cannes Lions
QQ ALERT: REUNION AFTER YEARS

Creative Effectiveness for Good

QQ ALERT: REUNION AFTER YEARS

TENCENT, TENCENT

(opens in a new tab)
Bronze Cannes Lions
QQ ALERT: REUNION AFTER YEARS

Single Country Creative Effectiveness

QQ ALERT: REUNION AFTER YEARS

TENCENT, TENCENT

(opens in a new tab)
Bronze Cannes Lions
QQ ALERT: HOPE NEVER DIES

Data / Insight

QQ ALERT: HOPE NEVER DIES

QQ, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT

Data-Driven Targeting

QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT

QQ, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT

Social Data

QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT

QQ, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
QQ ALERT: HOPE NEVER DIES

Innovative Technology

QQ ALERT: HOPE NEVER DIES

QQ, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
EXPERIMENT FOR THE SMART

Use of Mobile

EXPERIMENT FOR THE SMART

TENCENT, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
A MEME GALLERY

Use of Social Platforms

A MEME GALLERY

TENCENT, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
POSTER-POSTCARD-POST IT

Promotional Items & Printed Media

POSTER-POSTCARD-POST IT

TENCENT YOUTH SCIENCE FESTIVAL, TENCENT

(opens in a new tab)
Shortlisted Cannes Lions
QQ ALERT: HOPE NEVER DIES

Social Purpose

QQ ALERT: HOPE NEVER DIES

QQ, TENCENT

(opens in a new tab)
QQ ALERT: EVERYONE IS A RESCUER

Creative Effectiveness

QQ ALERT: EVERYONE IS A RESCUER

QQ, TENCENT

(opens in a new tab)
#WHISPER BUTTERFLY CHARITY PLAN#

Glass

#WHISPER BUTTERFLY CHARITY PLAN#

PROCTER & GAMBLE, TENCENT

(opens in a new tab)
ICE & SNOW DREAMS TOWARDS THE FUTURE

Film Series and Audio

ICE & SNOW DREAMS TOWARDS THE FUTURE

TENCENT, TENCENT

(opens in a new tab)
DOME TO HOME

Experience transformation

DOME TO HOME

MOGAO CAVE, TENCENT

(opens in a new tab)
MOONMENTS

Digital Illustration & Image Design

MOONMENTS

WECHAT / CHINA FOUNDATION FOR CULTURAL HERITAGE CONSERVATION, TENCENT

(opens in a new tab)
MOONMENTS

Activation by Location

MOONMENTS

WECHAT / CHINA FOUNDATION FOR CULTURAL HERITAGE CONSERVATION, TENCENT

(opens in a new tab)
PALE BLUE DOT

Cross-channel Storytelling

PALE BLUE DOT

TENCENT WE SUMMIT, TENCENT

(opens in a new tab)
FROM DOME TO SCARF

Titanium

FROM DOME TO SCARF

DIGITAL GALLERY OF MOGAO CAVE, TENCENT

(opens in a new tab)
CHANGE FOR GOOD

Direction

CHANGE FOR GOOD

TENCENT, TENCENT

(opens in a new tab)
NO MORE SILENCE

Glass

NO MORE SILENCE

TENCENT, TENCENT

(opens in a new tab)
QQ ALERT: EVERYONE IS A RESCUER

Creative Effectiveness for Good

QQ ALERT: EVERYONE IS A RESCUER

QQ, TENCENT

(opens in a new tab)
QQ-AR DANCING BANANA

AR

QQ-AR DANCING BANANA

Tencent, TENCENT

(opens in a new tab)