We hope that the general public will use QQ-AR to scan items in their daily lives to gain interesting content and to reduce the threshold of the AR experience. Coinciding with the release of the “Minions” movie, with the cooperation of Minions, the global super IP, we use bananas as the identification medium, which is highly associated with the Minion brand. Based on "Convolutional Neural Network Training Technology" and "Keying Recognition Algorithm", users can use QQ-AR to scan any banana and then experience the immersive AR dance interaction brought by bananas and Minions, bringing joy to the public and allowing QQ-AR to connect people with content.

Implementation:

2017/03 Preparation of technology and product function.

2017/06 Topic preparation: Creating suspense for "bananas that can dance".

2017/07 Creating public interest: DANCING BANANA viral video transmission.

2017/08 Word-of-mouth communication: Bananas are presented at the cinema, fruit stands and scene marketing, and high-quality UGC spreads twice.

Placement: Mobile QQ

Scale: 780 million QQ users

The DANCING BANANA reached 780 million QQ users, received mainstream media coverage 224 times, which 90% of the time was spontaneous, and this exposure reached 10 million. As a result, QQ-AR usage increased by 300%, and received 93% positive feedback from users.

In order to realize this idea, we created "Convolutional neural network training technology" and studied tens of millions of banana shapes through artificial intelligence analysis, so that each banana can be easily identified by QQ-AR; and we have optimized "key image recognition", which implements pixel-level fine keying and makes the AR content experience, of dancing banana and Minions, more immersive and more vivid. We preferred young users (who are keen on new things) as our target?and used a DANCING BANANA viral video scene as marketing to attract their attention. This was then shared on social platforms at the same time, ultimately triggering secondary communication between users.

AR technology has been in use for many years, yet despite a high demand it is not common in our everyday lives. We hope to integrate AR technology into the daily routine and to bring fun to everybody. We hope that the general public will use QQ-AR to scan items in their daily lives to gain interesting content and to reduce the threshold of the AR experience. Coinciding with the release of the “Despicable Me 3” movie, with the cooperation of Minions, the global super IP, we use bananas as the identification medium, which is highly associated with the Minion brand. Based on "Convolutional Neural Network Training Technology" and "Keying Recognition Algorithm", users can use QQ-AR to scan any banana and then experience the immersive AR dance interaction brought by bananas and Minions, bringing joy to the public and allowing QQ-AR to connect people with content.