Brief: Invite guerrillas to demobilize.Execution: A Military Operation called 'Rivers of Light'Results:- We sent 6.823 messages and gifts inviting to demobilise.- We got 1 demobilization every 6 hours, between December and January.- In December 23th, we had one of the most historical demobilisations in the Colombian Pacific, in which an important leader demobilised with 9 more guerrillas and a lot of military stuff.- This military stuff represents 6% of all the military stuff in the history of the demobilisation program.- Under-18 people demobilisation levels, grew 10%.- The President himself, and all the people from his government, joined the campaign, and also sent messages to the rivers.

Demobilise guerrillas from the oldest guerrilla group of the world: FARC.

We based our strategy in two facts.We found out Christmas is the most emotional and hard time for guerrillas, because it's when they feel further from their families and their loved ones.As Guerrillas don't use any of the traditional media because of their war condition, the rivers from all over the country have become their most important channels of communication and transportation. Every FARC base camp is built close to any river of the country. The rivers go to the most intimate point of the illegal armed forces, more than any other media.We planned and executed a military operation. We made an official announcement trough traditional media (such as TV, radio, press), inviting guerrilla's relatives and friends, people from war-affected towns, and people from all over the country, to send messages, letters and gifts, inviting guerrillas to leave the weapons, and come back home this Christmas.We put all this stuff in lighting airtight capsules, illuminating the rivers nearest to their camps, and their way to the freedom.

- We sent 6.823 messages and gifts inviting to demobilize.- We got one demobilization every six hours, between December and January.- In December 23th, we had one of the most historical demobilization in the Colombian Pacific, in which an important leader demobilized with 9 more guerrillas and lot of military stuff.- This military stuff represents the 6% of all the military stuff in the history of the demobilization program.- Under-18 people demobilization levels, grew up in 10%.- The President himself, and all the people from his government, joined the campaign, and also sent messages to the rivers.

We based our strategy on 2 facts.We found out Christmas is the most emotional and hard time for guerrillas, because it's when they feel further from their families and their loved ones.As Guerrillas don't use any of the traditional media because of their war condition, the rivers from all over the country have become their most important channels of communication and transportation.

Every FARC base camp is built close to any river of the country. The rivers go to the most intimate point of the illegal armed forces, more than any other media.

For more than 60 years, Colombia has been fighting against the oldest guerrilla group in the world: FARC. This time, we needed to create an action to invite them to demobilise and go back home. The problem is that everyday they hide deeper in the jungle, so it's very difficult for us to make them catch our messages.All the government's military operations, the Colombian Ministry of Defense and the Colombian Army needed to counteract this with things that just give a more human and positive air to the Colombian internal conflict.