Michelob ULTRA is building on their strategy of sport enjoyment. Recently the brand has started sponsoring marathons with the objective of targeting one of its most consolidated communities: runners. To announce its partnership with the Cancun Half Marathon Michelob ULTRA wanted to attract more runners to be part of it and position itself as the perfect beer for runners. So we did it in the most eye-catching way possible.

89% Brand awareness

80% of the target audience reached in Mexico.

64% More people signed up in comparison to the 2022 edition making the registrations sold out.

77% Positive brand sentiment.

Marathons are our kind of party.

Michelob ULTRA.

Proud sponsors of the Cancun Half Marathon.