Club Colombia is the premium brand of the country. Its purpose is to promote Colombian heritage as a force to achieve great things. In recent years, a myriad of beer brands have invaded the brand territories, affecting the brand's market share and differentiation.

The brief was to tell a unique Colombian story that only a brand like Club Colombia can tell and create a special edition with the objective of elevating the feelings of pride of the Colombian people.

Each of the selected illustrations is part of Abel Rodríguez's artistic and botanical archive. His multi-format illustrations have been painted from the 1990s to the present day. In his illustrations, Abel found a way to preserve his legacy by drawing his knowledge using watercolors on handmade paper made from tree shavings. In addition to being an artist, he is the only plant namer, so each illustration becomes a document that transmits the ancestral Nonuya culture.

The Nonuya culture is one of the most important in preserving and caring for the Colombian Amazon. Unfortunately, internal conflict, deforestation, and the interests of some individuals have driven them out of their territory, putting their culture and traditions on the brink of extinction. It could be said that Mr. Abel is one of the last representatives of the tribe.