Consumers just loved the way Nokia approached them to present the 5800 touch-screen.During 21 days, over 145,000 people enjoyed the experience.Nokia surpassed its expectations of sales for the Xmas period.

The communication concept: “To touch is to feel and feeling is communicating”.At the bottom of a Giant Billboard located in the centre of Madrid, we created a trip of sensations for the people to meet again with their senses.

We reinvented the concept of shop window, transforming it from a normal shop into something unusual. In 32 strategic locations in Barcelona, we created 4 interactive audiovisual tactile experiences for people to meet again with their senses.Inside the shop window, an actor asks you to blow into the mobile phone, and then you could experience, on the outside: a petal rain, a bubbles rain or a snow storm.And play with “Sensitive”: an interactive installation with touch-screen, allowing people to control a virtual environment producing real time music. In the shop window a dancer extemporizes on the music created by people on the sensitive.

In Spain the Nokia-5800 touch-screen was launched 3 months after the I Phone.In that “I Phone mania” environment, the main objective was to create awareness for the Nokia-5800, during the launch period, in order to boost sales at Xmas time.The insight was that people like to be involved in a sensory manner with their cell phones; so the idea was to involve consumers into a sense experience that showed the Nokia-5800 product features in a relevant manner.