Film > FILM
SHARK!
VITRUVIO LEO BURNETT, Madrid / SCI-FI CHANNEL / 2006
Awards:
Shortlisted Cannes Lions
Overview
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Overview
CampaignDescription
The seaside town of Sitges in Barcelona, has celebrated the 38th Edition of Sitges’ Sci-Fi & Fantasy Film Festival, a reference to all experts and enthusiasts of this genre around the world. This year it also celebrates “Jaws” 30th anniversary, a film that in Spain was translated as “Shark”.The agency has created a 60” spot, which ironically illustrates the years that have passed since the premiere of this film that changed the way we relate to the sea. The veteran shark has aged, and this has its consequences…
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