Narrated by the inimitable Stephen Fry, Sour Occasions is a campaign packed with adult humour, each spot describing a particular event in your life where things could turn unbelievably sour.

VO:

Dear Aunt Agatha's Eulogy fills the air at the park cemetery.

And with Bonzo, your devoted pooch by your side, you step forward to pay your last respects to the old trout. A rather irascible woman whom Bonzo was not at all fond of in life.

And as it turns out, neither in death.

With a snarl, the Great Dane springs towards the body, knocking an unsuspecting padre into the grave, the lit candles catching the vestments on the way.

Leaping inside the suspended coffin, Bonzo raises a hind leg in salute, and proceeds to relieve himself over the hag who once routinely suggested neutering him.

Fervently, your muddy pawed friend upsets the urn bearing her departed husband’s cremated remains, the wind garnishing a few mourner’s faces with ashes.

And as Bonzo finally pries himself from the wreckage, he trots triumphantly towards you with a souvenir – a generous piece of Aunt Agatha's polka-dotted knickers.

Yes, your dog at his antagonist’s burial can leave a really sour taste in your mouth. But not nearly as sour as a Bhuira Plum Jelly.