Narrated by the inimitable Stephen Fry, 'Sour Occasions' is a campaign packed with adult humour, each spot describing a particular event in your life where things could turn unbelievably sour.

VO:

Ah! It’s time for the toast. And to say a few words to you and your lovely bride, good old Uncle Edgar has his glass up.

Unfortunately, he’s 9 glasses down.

As is evident, when he begins by confessing he’d have rather taken a dip in a pool of pigeon droppings than be here tonight.

Uninhibited, the 70 year old divorcee proceeds to air his disdain for the bridal party, punctuated heavily with expletives and references to bovine-faced, gold diggers.

Recounting your first family trip when you were a toddler, he spouts of the time he snuck weed past airport security, by packing it deftly up your rectal passage.

And as Uncle Edgar finally calls for everyone to drink to the newlyweds, he informs your beloved that if things don't work out between you two, she may join him under the covers anytime.

Yes, an inebriated relative doing your wedding toast can leave a really sour taste in your mouth. But not nearly as sour as a Bhuira Plum Jelly.