Sports journalism and fans love to say that a player is "on". They use terms like "on fire", "on a roll", "on his game". Terms that always refer to the same thing: the streak. Athletes, however, don’t think alike. Being "on" is the result of progressing. Because they know that before luck comes effort, training, sacrifice and determination. Powerade also understands it that way, because it's the fuel that accompanies them during that process.

Open on a street basketball court. We see an amateur game. One of the players, a young guy stands out. He scores, has a drink of Powerade, scores again.

By the side of the court a man is watching the game while he writes down some notes in his notepad.

V.O.: You train hard

After the game the young player, our hero, is intercepted by this man as he walks towards his old compact car. The man hands him a contact card, our hero reads it intrigued.

Cut to a stadium light the lights up. Bugs flying around it.

V.O.: You light up

Our hero walks down a large university hall that overlooks a training basketball court. He looks down and sees the man training a university team. He looks up at our hero.

Cut to our hero playing a match with the university team at the same court. He demonstrates great ability.

V.O.: You shine

He scores, coach looks proud.

Cut to another light with swarms of bugs flying around.

V.O.: You attract

At night, our hero and his coach train hard. They practice balance on a platform. Our hero trips, coach catches him and helps him up.

At a match coach gives directions to the whole team. Our hero listens to him and nods holding a bottle of Powerade in his hand.

Our hero trains with the rest of the team under the close watch of his coach

V.O.: Chase the light

Our hero trains does pull-ups by himself at the gym.

Then he practices hand-eye coordination with a light sequence device. Coach stands beside him monitoring his performance.

V.O.: Catch the flash

Late at night they both walk down a corridor and share a friendly laugh.

Sweaty and tired our hero rehydrates himself at the gym with Powerade.

At another university match our hero blocks his opponent and stops him from scoring. He shouts in celebration.

V.O.: Own the light

Alone at the gym at night our hero trains on a stationary bike with an elevation training mask.

Exhausted he catches his breath under the shower.

At a match he scores epically. Coach celebrates euphoric.

V.O.: Light pushes forward

Injured, our hero is assisted by a doctor at the side of the court. He holds his knee in pain.

V.O.: Maybe too much

At his office the coach and our hero have a strong argument. They shout violently at each other. Our hero storms out and slams the door.

V.O.: But whenever a light’s on

A beetle walks over a lamp in the middle of the dark.

V.O.: The insects come along.

In a dim lit bathroom someone shaves our hero’s head.

Cut back to a stadium light with thousands of bugs flying around.

At a large stadium our hero plays a professional basketball match.

Under photographers flashes our hero leaves the stadium through a corridor over which fans crowd around and ask for his autograph.

Intercut with this scene we see a butterfly battering its wings over a lamp.

V.O.: Swarms that pile up with their smiley masks.

Exhausted he catches his breath under the shower once more.

At another professional match our hero struggles to perform at his best. From the tribune his old coach watches him, following his every move.

At night our hero drives fast his sports car through a tunnel.

At his new mansion he looks out the window reflectively.

V.O.: Bugs, desperate to suck your light

Quick cuts of beautiful women that stare at the camera under colourful party lights.

Press conference, our hero sits quiet under the spotlights.

V.O.: With microphones

Quick montage sequence of our hero playing, women, bugs.

V.O.: Contracts

At night in bed with two women our hero watches a beetle that crawls over a lamp in his nightstand.

V.O.: With lust

2 seconds before the end of a game our hero misses his shot and dramatically looses the game. Bell rings, the lights of the stadium slowly go out and darkness invades. Fade to black.

V.O.: But one single flicker, and they fly away.

Fade in on our hero arriving in his sports car to the street court that we saw him play at the beginning of the film. In the dark he trains by himself. He drinks Powerade. He scores

V.O.: Let them go. You know what it takes for that light to never go out.

At the side of the court his old coach walks in. They look at each other, coach rests over the rail, he is back, our hero looks at him and smiles.

STAY ON

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