The campaign "Con mucho acento", is a piece that has left no one indifferent as it "resurrects" one of the most famous singers in the history of our country, Lola Flores, a multifaceted Spanish artist, singer, flamenco dancer and actress.

The spot aims to transmit a universal message about the pride of belonging to one's roots, character and diversity to new generations through Lola Flores. Thanks to artificial intelligence techniques, the artist reappears on our screens as an icon of the power of authenticity against clichés.

In the speech of 'Con Mucho Acento', Lola explains the importance of getting to know one's roots to achieve the best version of oneself, through expressions full of power.

The making and montage of this piece—which brings to life a 20th century icon of modernity and diversity, Lola Flores—was enormously challenging at the technical level.

The casting efforts were intense in order to find someone physically similar enough to make the artificial intelligence technique DEEP FAKE viable.

Capturing the voice, face and gestures of the artist was a technical feat: hours of audiovisual materials, more than 5,000 images and a meticulous composition and post-production process.

In addition, a software that did not yet exist was developed in Spain to modulate the voice and enhance the audio. The editing was a lengthy process to give the film the right pace.