The film celebrates the first sensitive men with a story that transports the viewer through time. The film pays tribute to the pioneers who, putting prejudices aside, dared to show their more sensitive side in times when it was not easy to show certain emotions.

V.O :

Why do we always remember men for their battles? Fights... Wars...Duels... Is this really the way history remembers men? Where are the tributes to all the men that marked the path for sensitivity?

"The King!!!!! The King is dying!”

Those who dared to not just be strong but to also be sensitive.

Who was the first strong man to say… “I love you”...to his Dad?

The first boxer that warmly embraced his rival, after beating him up.

The first caveman to slaughter a mammoth, and then delicately paint the scene on the walls of his cave so we’d all get to see how hard it was to get a decent steak in those days.

The first football player who couldn’t hide his emotions and bear-hugged his teammate after scoring a goal.

Was a tough Viking warrior the first man to braid his daughter's hair, so gently?

And what was the name of the first brave King that lost a battle with his dog and let it sleep on his throne?

The first courageous man to cry after watching a movie in a crowded theatre. Now that’s bravery.

Don’t they deserve to be remembered?

They were pioneers.

Visionaries

They opened the door for all of us.

For you.

The strong sensitive man.

And you are luckier than them.

History is changing.

You won’t be forgotten.

Be proud.

Be strong.

Be sensitive.

We’ve always been with you.

And we always will be.

SUPER: Here’s to the pioneers

SUPER: Here´s to men that are strong enough to be sensitive

SUPER: #StrongEnoughTo Choose Sensitive

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SUPER/VO: NIVEA MEN IT STARTS WITH YOU