Sports journalism and fans love to say that a player is "on". They use terms like "on fire", "on a roll", "on his game". Terms that always refer to the same thing: the streak. Athletes, however, don’t think alike. Being "on" is the result of progressing. Because they know that before luck comes effort, training, sacrifice and determination. Powerade also understands it that way, because it's the fuel that accompanies them during that process.