Titanium > Titanium and Integrated
SYNC YOUR MIND FOR THE PLANET
SAVAGLIO\TBWA, Buenos Aires / GREENPEACE / 2009
Overview
Credits
Overview
Effectiveness
RESULTS: 25,000 petitions were signed in Rock in Rio. And until the G8 meeting, a total of 70,000. Apocalyptica played the 5th Symphony with a great response from the people.
Execution
STRATEGY: * To achieve high recall levels with an innovative campaign. * To generate an integral campaign to contact the target audience from different angles. * To establish a close relationship with the target, speaking and understanding their codes.
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