Social and Influencer > Online Advertising
PRESIDENTS
SAVAGLIO\TBWA, Buenos Aires / GREENPEACE / 2007
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CampaignDescription
Greenpeace had a problem: young people were not getting involved with the environmental issues taking place in the world. The objective of the campaign was to call on this group's attention. Budget was the main challenge. The whole world needed to be reached at a very low price. The solution was to create an Internet pop-up banner in which we showed what the presidents were doing at that same moment. This way we proved we can not expect anything from them and that in reality, it all depends on us.
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