Calle 13 (13th Street), the suspense and action TV channel, celebrated its 10th anniversary. Ithad to be celebrated in a way that was a wink to its regular viewers, and, at the same time,attracted the rest of the fans of suspense and action.

The 13th Street Cuisine was born, a restaurant open to the public for a month in which thefamous chef Darío Barrio together with the agency's team, created a menu full of irony whichreflected the channel's theme, a world of action and suspense.The 13th Street Cuisine was a campaign, an experience, media content, a source of income,and at the same time, a choice of gastronomic leisure and consisted of: a print campaign, amailing to journalists, a 10 dish menu, a remodeled and decorated restaurant and publicrelations to spread the word.

The 13th Street Cuisine operated for 25 days in the month of September(Monday to Saturday from 8pm to 12am).It had an average occupancy of 90% against 75% which was the goal set in its business plan.The campaign had great repercussion in the media (TV, radio, written press and digital media)reaching an estimated value of 150,000 euros.

THE MENUWe designed a menu placing special attention on the shape, form and naming of each dish. We contacted the famous Spanish chef, Darío Barrio and his team for the selection of the appropriate ingredients for each one.

PRINT CAMPAIGN & DISHESInstead of doing ads, we did dishes. Creations of haute cuisine with the essence of the channel reflected in a print campaign.

The objective was to launch the menu that guests were going to enjoy in the 13th Street Cuisine. The dishes were published in design, ad, gastronomy and leisure guides and magazines.