What if Ryan Gosling was wearing a TAG Heuer Carrera for a role and didn’t want to give it back after the shoot ? That’s the starting point of a crazy story full of meta moments and cinematic references, where Ryan Gosling is being chased by a very zealous prop master through the studios. Spoiler alert: he never gives back the watch.

TAG Heuer Carrera is the ultimate racing watch. It was designed by Jack Heuer himself in 1963 and inspired by the Carrera Panamericana, a very dangerous road race in Mexico. Some of the greatest drivers in history have worn it. In 2023, the Carrera celebrates its 60th birthday. The collection has so much history it would have been easy to cling to the past. But the Carrera has a different mindset. A pioneering one. It’s always been about breaking new ground and pushing the limits. So, in a watchmaking world that’s all about heritage and savoir faire, we chose to celebrate Carrera’s future with an entertaining short film full of action, humor, and of course, racing.

Ryan Gosling is the perfect incarnation of the Carrera mindset. Always pushing the boundaries of what you would expect from him - from romantic comedy to action movies to drama and musicals. His natural wit and elegance match with a watch born in racing but also designed for everyday life. In the film, Ryan Gosling plays a character who never gives up, embodying the spirit of endurance summed up by the campaign baseline: The race never stops.

For the prop master, we casted Vanessa Bayer who already formed a memorable comic duo with Ryan Gosling in Saturday night live. On set, the chemistry was there from the start and they improvised hilarious dialogues.

All the extras are actual people from the production (and yes, it’s the real agency people and clients behind the video feedback) adding another layer to the meta concept of the film.