Film Craft > Production
PUBLICIS SAPIENT, Shanghai / HUAWEI / 2022
Overview
Credits
Write a short summary of what happens in the film.
The film makes kids the heroes of the story. A young sister and brother discover their parents’ Christmas shopping list, and watch it grow day by day as Mom and Dad dream of a family Christmas full of amazing gifts. But after the father’s unexpected unemployment, the list — which has become a living document of hope — begins to shrink, along with the kids’ holiday dreams. On Christmas Eve, the brother and sister realize that they have the power of Christmas within them, and that the greatest gift of all … is each other.
Cultural / Context information for the jury
Pandemic creates separation and with two years separation by covid, people are looking for hopes and optimism in life and start to care more for each other. Huawei launched an Internet Film “The Christmas List” using this beloved Christmas ritual to tell a deeper story about the true meaning of Christmas – that the greatest gift isn’t anything expensive on a wish list, but connecting with the people we love most - as long as we stay connected and together, we’ve made the best Christmas.
Tell the jury anything relevant about the cinematography.
The film was launched on all Huawei global social media channels on December 15, 2021. And it was created in multiple dimensions to ensure optimum viewing - 1:1 square format for Facebook, Twitter & LinkedIn and 16:9 for YouTube.
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