Making a Mexican topspin video based on the Road to the Final Heineken global campaign that would reach 1 million views(both).

Heineken has always built on the image of being a referent of incredible and worldly experiences, so the execution effectively continues to communicate the constant spirit of the brand in every effort.

Other brands usually create executions in which any consumer needs to prove or do something to win a prize, but it’s unique to see a brand giving a prize just by proving that the real consumer fits the consumer brand description.

We needed an idea that was so fun and interesting to watch that it could create instant interest in anyone viewing it, and make him or her feel the need to share it.

Moments before the game started, we upload the video on YouTube, making it very relevant for the consumer, because it proved that the video was happening in real time. Many twitter celebrities posted it on their accounts, helping us to share it with a lot of people. Also, many blogs and sites promoted it for free, generating €300,000 in free publicity. In only a few days we received a lot of comments in our channel with a very good response, creating more brand-lovers. Nowadays the video is still in the channel and people are still sharing it and talking about it, reaching more than 3.1 million views.