Making a Mexican topspin video based on the Road to the Final Heineken global campaign that would reach 1 million views.

We needed an idea that was so fun and interesting to watch, that could create instant interest in anyone viewing it, and making him or her the need to share it.

Moments before the game started, we uploaded the video on YouTube, making it very relevant for the consumer, because it proved that the video was happening in real time. Many twitter celebrities posted it on their accounts, helping us to share it with a lot of people. Also, many blogs and sites promoted it by free, generating €300,000 in free publicity. In only a few days we received a lot of comments in our channel with a very good response, creating more brand-lovers. Nowadays the video is still in the channel and people are still sharing it and talking about it, reaching more than 3.1 million views.

Heineken has always built on the image of being a referent of incredible and worldly experiences, so the execution effectively continues to communicate the constant spirit of the brand in every effort.