Entertainment > Audiovisual Branded Content

THE DEEP

ZEBRA HERO, Moscow / SAMSUNG / 2018

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Film

Overview

Credits

Overview

CampaignDescription

We wanted to tell a story about people pushing the limits of the possible, exemplified by the freedriver and record-holder Alexey Molchanov. In the film, he surpasses his own abilities and breaks his own world record in deep diving on one breath.

Execution

We filmed a short documentary and uploaded it to Samsung’s YouTube channel.

Outcome

62 189 views

549 likes

49 comments

Relevancy

This short film tells the story of Alexey Molchanov, a famous freediver, and does so while abiding by all laws of dramaturgy. It has an extraordinary central figure, engrossing narrative, dramatic elements, and intrigue. Besides, it offers the viewers a unique opportunity to explore the world of freediving, which outsiders know very little about.

All of the above makes the movie exciting and captivating.

Strategy

The film first appeared on Samsung YouTube TV — a channel that regularly publishes entertainment content filmed with Samsung’s support.

Synopsis

Samsung has presented its new slogan “Do What You Can’t” that stands for surpassing one’s abilities.

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