Entertainment > Audiovisual Branded Content
ZEBRA HERO, Moscow / SAMSUNG / 2018
Overview
Credits
CampaignDescription
We wanted to tell a story about people pushing the limits of the possible, exemplified by the freedriver and record-holder Alexey Molchanov. In the film, he surpasses his own abilities and breaks his own world record in deep diving on one breath.
Execution
We filmed a short documentary and uploaded it to Samsung’s YouTube channel.
Outcome
62 189 views
549 likes
49 comments
Relevancy
This short film tells the story of Alexey Molchanov, a famous freediver, and does so while abiding by all laws of dramaturgy. It has an extraordinary central figure, engrossing narrative, dramatic elements, and intrigue. Besides, it offers the viewers a unique opportunity to explore the world of freediving, which outsiders know very little about.
All of the above makes the movie exciting and captivating.
Strategy
The film first appeared on Samsung YouTube TV — a channel that regularly publishes entertainment content filmed with Samsung’s support.
Synopsis
Samsung has presented its new slogan “Do What You Can’t” that stands for surpassing one’s abilities.
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