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THE ELECTIONS EDITION

IMPACT BBDO, Dubai / ANNAHAR NEWSPAPER / 2022

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Overview

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Overview

Cultural / Context information for the jury

As Lebanon was going through compounding crises, with necessities getting scarcer every day, a decisive parliamentary election was threatened by an absurd reason: a shortage of paper and ink necessary to print election ballots.

To solve this, An-Nahar, Lebanon’s leading newspaper, decided not to print its February 2nd edition. Instead, the unused paper and ink were sent towards the printing of ballots.

Empty An-Nahar newsstands filled the country and became a symbol of democracy and hope for real change.

Translation. Provide a full English translation of any text.

We didn't print the paper so that people can vote

and write their future.

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Our role is to carry the people’s voice (votes) and have the elections happen on time.

The ink and paper intended for today’s issue has been sent towards the printing of voting ballots for the 2022 elections.

Please outline how the work was adapted or modified

What would have been a newspaper edition, was adapted as a donation of that saved paper and ink towards the printing of voting ballots.

Even the experience of purchasing a printed edition at the news-stand, was adapted to become a touchpoint message using a printed note with a QR code.

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