Print and Publishing > Culture & Context

THE NEW NATIONAL ANTHEM EDITION

IMPACT BBDO, Dubai / AN NAHAR NEWSPAPER / 2020

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Silver Cannes Lions
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Overview

Credits

Overview

Translation. Provide a full English translation of any text.

For our Country, for our Glory and Flag!

Our valor and our writings are the envy of the ages.

Our mountain and our valley, the birthplace of WOMEN AND men.

And to Perfection we devote our words and labor.

Please tell us about the cultural insight that inspired the work

When Lebanon was plunged into the 6th revolution in its history. An Nahar, the nation’s leading paper looked to empower women to lead the revolution, and avoid the violence that marked previous protests.

We spotted a glaring injustice in Lebanon – the absence of women in the Lebanese National Anthem, and took the bold move of fixing it. In a phrase in the anthem that previously only referred to Lebanon as "the birthplace of men," we added "the birthplace of WOMEN AND men."

We printed the anthem on the front page of the newspaper, in an edition dedicated only to women, to act as a catalyst for women to lead the revolution.

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