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THE RAPE PAGE

OGILVY CAPE TOWN, Cape Town / RAPE CRISIS / 2020

Awards:

Silver Cannes Lions
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Overview

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Overview

Cultural / Context information for the jury

Rape is a part of everyday life in South Africa. With articles of attacks and GBV a daily occurrence in newspapers, it is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted.

But the general public and authorities remain numb to the issue.

With very little convictions, survivors feel truly helpless.

It’s Rape Crisis’ mission to help empower rape survivors. Whether it’s through their 24hr crisis line, seminars, or by providing information that could lead to a conviction – something as simple as using newspaper instead of a plastic bag to preserve evidence could be the difference.

We needed to communicate this in a disruptive way that made this issue the topic of conversation again, and drive people to not only seek help from Rape Crisis, but give it in the form of donations.

Translation. Provide a full English translation of any text.

When raped, use this page.

It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. If you are a survivor, your clothes could contain DNA that can be used to put your perpetrator in jail. Don’t wash or remove your clothes before going for a forensic investigation. If there is no alternative, wrap them in a piece of newspaper or place in a paper bag. Do not place them in a plastic bag as this could destroy the evidence. If you need help or want to help please visit rapecrisis.org.za or call our 24hr crisis line on 021 447 9762.

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