PLEASE NOTE: THIS ENTRY HAS AVP- PLEASE WATCH BEFORE VOTINGBRIEF: Develop a promotion for Halls throat lozenges.SOLUTION: We created the “Halls. Free Your Voice” promotion, where ten ordinary South Africans could win the chance to record their own radio ad to literally say anything. The winners were just ordinary people being given access to a medium that they wouldn't otherwise be able to afford. They chose the music & sound effects. But most importantly, they chose what they wanted to say. RESULT: The campaign not only helped increase sales by 15.5%, it was a successful exercise in pure freedom of speech.

STARLY: This message is for my family and friends. I love and appreciate you all, but I have something to tell you.

Listen guys, I know you all think of me as the crazy cat lady, but firstly I only have one cat.Secondly, you're lucky that Muffin doesn't speak or understand English.

And thirdly I do have other interests, such as reading and trying to quit smoking.VO: That was Starly Wilson, one of the winners so far in the Halls promotion, where the prize is your own radio ad to say... whatever you want.Halls. Free Your Voice.