Radio and Audio > Craft
OGILVY CAPE TOWN, Cape Town / KRAFT / 2012
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Stimorol Taste Twist is the first flavour-changing gum launched in South Africa. This radio spot gave the public a sense of what happens in your mouth when chewing. Sweet little Orange gets rudely taken out by powerful Mint. The radio spot was recorded with two choirs - Sopranos and Baritones.
ScriptInEnglish
SOPRANOS: (SINGING) Orr-ange. Orr-ange.SOLOIST: (SINGING) Delightful little citrus flavoured Orange on your tongue.SOPRANOS: Yummy! Oran…BARITONES: Mint!SOPRANOS: (GASPING. COUGH) Orr-ange. Orr-ange. A mouthful of Ora…BARITONES: Mint!SOLOIST: (GASP) …but Orange was here first.BARITONES: Mint! Mint! Mint! Mint! Run along Orange, your time is done - don’t let the door hit you on the way out. See ya!!VO: Stimorol Taste Twist. Flavour-changing gum. It’s all Orange, until the Mint arrives.
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