PLEASE NOTE: This entry has an accompanying AVP.BRIEF: Develop a promotion for Halls throat lozenges.SOLUTION: We created the “Halls. Free Your Voice” promotion, where ten ordinary South Africans could win the chance to record their own radio ad to literally say anything. The winners were just ordinary people being given access to a medium that they wouldn't otherwise be able to afford. They chose the music & sound effects. But most importantly, they chose what they wanted to say. RESULT: The campaign not only helped increase sales by 15.5%, it was a successful exercise in pure freedom of speech.

ALVIS: I was robbed of a father, because he was not faithful, and would not want the same to happen to my daughter.So all men out there, let's try to be a better version of fathers by being faithful to our partners. Less jika-jika, and more faithfulness.VO: That was Alivis Shumbeiyi, one of the winners so far in the Halls promotion, where the prize is your own radio ad to say... whatever you want.

Halls. Free Your Voice.