Caviar, Truffles and even oil paintings – in Germany many luxury goods are taxed with the reduced rate of only 7 percent while tampons and other female sanitary products attract the top value added tax rate of 19 percent. The Female Company, a so far small online shop which sells a niche product – organic female sanitary products - decided to outsmart the sexist law – with the law itself: Books are taxed at 7 percent. Therefore, we sold tampons hidden inside a book in order to avoid the sexist tax. We sent copies of The Tampon Book to influencers, media and journalists and called to sign the petition that urges the German parliament to reconsider the tampon tax. A broad alliance of influencers, journalists, drugstores and politicians supported our claims. With success! On November 7, 2019, Germany abolished the tampon tax.