To find a surprising and convincing dialogue-marketing tool that stimulates interest in double page ads in the Frankfurter Allgemeine Zeitung (FAZ).

To demonstrate that a double page in the FAZ is capable of staging not just big, but very big ideas, convincing advertising executives, media planners and marketing CEOs of the advantages of the 528 x 742 millimeter format.From the texts of complete novels to five newborn babies, a double page ad in the FAZ provides the space for big brands to stage their stories. The Frankfurter Allgemeine Zeitung sent ten of these magnificent examples directly to relevant decision makers.

The brochure received euphoric feedback from all recipients. Moreover, this mailing has increased enquiries for double page ads in the Frankfurter Allgemeine Zeitung by 9% so far – more than any mailing has achieved before.