The client wanted a low cost yet effective solution to publicise it's yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor.

The low-cost, yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drink straws, which were specially produced and then placed at the fruit juice bars frequented by the target audience.

The clients were extremely pleased with the idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint.