The agency was tasked to develop a solution to raise awareness of the need to save the world's rainforests from depletion. This would be a general communication for a mass audience.

The agency developed a three dimensional direct mailing piece which was hand-delivered to a select group of businesses that utilised large quantities of paper or paper-related products. The item was subsequently also used as a guerilla device, with volunteers carrying the device in high traffic areas.

As the DM piece directed the recipient to the client's website, the number of visits the site recorded increased significantly. The client also received a number of telephone enquiries from interested parties who wanted to know what they could do to help the cause.