Direct > Product/Service
RESIGNATION LETTER
PUBLICIS MOJO AUCKLAND, Auckland / HEWLET-PACKARD / 2005
Awards:
Overview
Credits
Overview
BriefExplanation
Hewlett Packard wanted a campaign to publicise their annual 'Crazy Day Sale'. Our central idea/tag-line was 'Replace your technology before it quits'.
CampaignDescription
This execution was faxed to businesses on Hewlett Packard's database and was intended to read like a furiously written letter of resignation from the recipient's printer - where faxes are usually received these days.
Outcome
All stock for the Crazy Day deals sold out before lunchtime, followed by complaints about limited quantities, which ultimately demonstrated the success of the campaign.
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