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THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION

SCHOLZ & FRIENDS, Berlin / THE FEMALE COMPANY / 2020

Awards:

Bronze Cannes Lions
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The topic “tampon tax” is well known amongst feminists but not so much among the majority of German women – but once informed is perceived as interesting and relevant by virtually all women. Taxing tampons and other female sanitary products with the top VAT rate of 19% is not just a German phenomenon and has provoked international protests in recent years. It has already been abolished or reduced in countries like Canada and Kenya as well as some US-States. However, in Germany, tampons are still taxed as luxury goods and politicians have refused to act. And the push had never before been strong enough as nobody likes to deal with taxes – and the German tax law is so complicated that hardly anyone sees through. An unusual idea was needed to show the absurdity of taxing tampons with the highest VAT rate 19%.

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