Outdoor > Billboards: Sectors

THE GARAGE DOOR TAKEOVER - GARAGES ARE FOR BANDS

SCHOLZ & FRIENDS, Berlin / CAR2GO / 2019

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Cultural/Context information for the jury

Since car2go launched its new claim “Proud to share”, the overall objective is to celebrate the global sharing movement in a surprising and radical way.

Our idea was based on a logical conclusion: Who needs a garage when nobody needs their own car anymore? Instead of leaving these garages empty why not think of new uses for them.

Garage doors in car2go cities were transformed into advertising spaces with provocative statements about the philosophy of sharing and presented the world’s biggest car sharing company as part of a new type of urban lifestyle.

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