Boot up the options for your digital voice assistant of choice and you’re likely to find two options for the gender you prefer interacting with: male or female. The problem is, that binary choice isn’t an accurate representation of the complexities of gender. Some people don’t identify as either male or female, and they may want their voice assistant to mirror that identity.

As third gender options are being recognized across the globe, it feels stagnant that technology is still stuck in the past only providing two binary options.

That’s why Copenhagen Pride is launching Q, the world’s first genderless voice for voice AI.

Created for a future where we are no longer defined by gender.

Led by the agency, a team of linguists, technologists, and sound designers began by recording the voices of two dozen people who identify as transgender or nonbinary. After testing several different versions across 4600 participants, the result was a voice that was perceived genderneutral by the majority. The voice sits between 145 and 175 hertz, a range that research shows we perceive as more gender-neutral.

The voice lives on www.genderlessvoice.com and was supported by a launch film on all major social channels, a global PR push, and a launch event at SXSW hosted by Equal AI.

Within the first week, Q had traveled across the globe in media like Wired, The Guardian, BBC, Japan Today, The Hindu and El Pais reaching more than 6.7 BN eyeballs.

KEY DATES

04/07/18: The idea of a genderless voice was born at the agency.

19/07/18: Linguist and pH. D. Anna K. Joergensen joined the team as a consultant

19/10/18: Sound designer Nis Norgaard joined the team to help create the voice

21/10/18: Researcher Julie Carpenter joined the team as a consultant

07/11/18: Creative technology studio Koalition joined the team

04/12/18: Recording of voices and digital alteration

18/12/18: First survey of voices

7/01/19: Second survey of updated voices

17/01/19: Third survey of updated voices

31/01/19: Copenhagen Pride joined the project as the official partner

07/02/19: Equal AI invites Q to launch at their SXSW event

8/02/19: Final voice created

25/02/19: Digital modulation of voice finalized on genderlessvoice.com

11/03/19: Wired launched an exclusive story at 11.45 AM

11/03/19: Official global launch of Q at SXSW at 06 PM.