Grupo Santander, one of the world’s largest financial institutions, wanted to join the digital revolution in a big way by creating a fully digital bank. Openbank gives more than one million customers access to a full suite of banking services, including deposits, money transfers, and even loans and mortgages.

Openbank takes online banking to a level not found anywhere else in the industry. By applying proprietary machine learning and artificial intelligence frameworks, the product learns users’ habits and preferences, and allows them to customize their banking experience accordingly.

Openbank continues to adapt its technology to keep perfecting customers’ banking experiences; customer journeys are updated every six weeks. Access to Openbank is currently confined to Europe, but will be made available to global customers within the year.

When customers log in to Openbank, they're greeted by their personalized user portal, from which they can access a full range of banking services: checking their account balance, depositing money, paying credit card balance, transferring money, and even applying for a loan or mortgage.

What is most impressive about Openbank, though, is the way that technology has been employed. It uses advanced frameworks like artificial intelligence and machine learning to create an easy-to-use, accessible bank that customers can use whenever, wherever. This means that while customers are navigating through Openbank, AI and machine learning frameworks learn their user behavior and most frequently used services to further customize the user experience by making sure that what they want and use most often is easily accessible.

The existing technology in the bank was migrated onto more modern and flexible solutions. And all front-end operations were moved to a public cloud.

Openbank has put technology to work to democratize banking access. The pairing of innovative design and development resulted in a customizable product that provides access to a full suite of banking service. In summary, they have managed to create a exclusive digital experience for users to bank from their mobile phones.

Openbank is recognized as one of the most transformative products in the banking industry. Not only has it improved customers’ banking experiences, it has moved the entire industry forward.

Openbank’s beautifully-designed, robust digital platform has earned the loyalty of more than one million customers since its regional release in 2017. Customers have found a product that meets their needs and far exceeds their expectations. More importantly, this platform has democratized banking access by making banking services available 24/7, 365.

The social impact of such a product cannot be understated. Digital banking experiences represent the future of an industry that has for so long relied on traditional brick and mortar. If we can already access so many products and services online—we can buy groceries, shop for clothes, and video chat with our doctors—why should banking be any different?

Openbank transforms a simple banking app into a comprehensive app with a full range of banking services. It is an exclusively digital experience—there are no branch offices—that allows users to bank from their mobile phones.

This platform’s user experience is both intuitive and powerful. With the application of machine learning and artificial intelligence frameworks, Openbank learns users’ preferences and employs this information to create a highly-personalized user portal.

The pairing of innovative design and development resulted in a customizable product that provides access to a full suite of banking services. Openbank has democratized banking—anyone can access it anywhere, any time.

The design and development of Openbank took nearly two years to complete. In April, 2016, Openbank began conducting substantial market research and analyzing customer insight and feedback to make what the bank is today. Over the course of the next 15 months, they completed user journey mapping, UX design, development, and data security compliance. In June, 2017, the product was ready for regional release. Following the product’s initial release, its user journeys were updated every six weeks.

Openbank continues to provide maintenance and support as they move toward a global roll-out.

The needs and expectations of customers in every industry are changing. They want access to products and services anywhere, any time, from any device. Many businesses, such as retailers and healthcare providers, have transformed their digital platforms to meet their customers’ new needs and expectations, but the banking industry has been slow to advance its digital offerings.

One of the world’s largest financial institutions sought to change that. Openbank, Grupo Santander's digital bank, provides customers with a digital banking experience that has thrust the industry into the digital revolution. Their teams spent nearly two years engaging in market research and customer insight analysis; designing a platform that is both intuitive and powerful; and developing a product that complies with rigid data security regulations. They also applied machine learning and artificial intelligence frameworks, which provide customers with a personalized user experience as they navigate an extensive range of banking services.